What’s Your ROA™?
Let’s face it. Who doesn’t want conversions, right?
We all want people to love and value the products and services we provide. If you’re like me, that’s why you get up in the morning.
That’s why it was so great to talk to Justin Christianson on his awesome Podcast Conversion Fanatics this week about Verifeed’s secrets on how to win lasting customers for life.
These days it seems just a little bit harder to get – and keep – the attention of consumers.
There is just so much noise, so much information and content competing for eyeballs. It’s hard to stand out, but it’s vital.
Welcome to a C-2-B World.
We all talk about selling B2C or B2B. Both those classifications, in my mind, are becoming irrelevant.
Why?
Consumers are in charge. They set the terms. They say what they want … on social media. It is up to brands and businesses to listen to them, and listen closely, so they can deliver what the consumer wants, when and how they want it.
If you’re not prepared to go the distance with differentiated “concierge” service targeted to the specific needs, desires, wants and affinities of your core tribes, you’re leaving money on the table and lighting a match!
Listen to the Podcast.
It was great to get with Justin and talk about how social intelligence provides all the clues you need to personalize your engagement efforts authentically and at scale.
Take a half hour and listen!
And if you want to know more about how you can do this, just text TRIBAL to 44222.
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