There’s tremendous value in the billions of social conversations to help CMOs, brand managers, sales and customer service reps maintain and grow margins by better understanding and anticipating the needs and motivations of consumers.
Would you ever have heard of Trayvon Martin had it not been for Twitter? Many of us first learned about and have continued to follow the Martin shooting on Twitter.
Information is the heart of the new economy. In an era of pervasive media, information both fuels and satisfies our personal and societal need to create, collaborate and curate. It drives decisions across all aspects of our lives, from personal to political, cultural and business. It provides us with the information we need to both market to others and make purchase decisions of our own.
Data. It’s everywhere, impacting everyone. Think about the 300 billion gigabytes of data across social media, e-commerce, and search this very minute. It’s three times the number of grains of sand on the earth and it’s doubling in size every two years.
It all leads to the inevitable question: How many other news anchors who never earned their ‘credibility chops’ as investigative reporters or foreign correspondents will now be caught out by more inquisitive ‘non-professionals’ on social media? It’s curious that Williams was tone deaf to the possibility of being found out in an era of hypocrisy-hunting news-gatherers across social.
Do you find that you are unsure of how to handle your social media? How are you measuring your social media?
Most banks are (uncharacteristically) leaving millions of dollars on the table – by failing to recognize the massive opportunity to leverage a valuable new “Big Data” trend: Getting to know and engage customers (and would-be customers) on social media. There are ways to meet compliance standards and win on social.