I’m going to just cut to the chase and ask all my friends who are entrepreneurs and business owners these questions… And please be honest:-) What kind of “return” do you get from all your social media posts and shares? Can you tie it back to your bottom line? How do you measure success? I…
Ever wonder what kind of return you’re getting on all those pins, posts and Tweets? Exactly. You’re not alone. It’s hard to tie social media back to traffic, conversions, downloads and revenue. . . Until now. . . In our data science lab at Verifeed we’ve invented a foolproof system for your brand or business…
There’s tremendous value in the billions of social conversations to help CMOs, brand managers, sales and customer service reps maintain and grow margins by better understanding and anticipating the needs and motivations of consumers.
Information is the heart of the new economy. In an era of pervasive media, information both fuels and satisfies our personal and societal need to create, collaborate and curate. It drives decisions across all aspects of our lives, from personal to political, cultural and business. It provides us with the information we need to both market to others and make purchase decisions of our own.
Data. It’s everywhere, impacting everyone. Think about the 300 billion gigabytes of data across social media, e-commerce, and search this very minute. It’s three times the number of grains of sand on the earth and it’s doubling in size every two years.
Most banks are (uncharacteristically) leaving millions of dollars on the table – by failing to recognize the massive opportunity to leverage a valuable new “Big Data” trend: Getting to know and engage customers (and would-be customers) on social media. There are ways to meet compliance standards and win on social.
Banking is a commoditized business in a world of abundant consumer choices. Banks will need to be active and relevant on social media to build brand equity and meet their long-term strategic goals.