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“…if a CEO had a Twitter account, they were perceived as ~75% more innovative than if they had no Twitter account. This is why being on social is important for companies and their leadership. Employees want to see the company’s personal face; customers want to interact with a human…”
Tech giants Google, Intel, Facebook, Twitter, Apple and Microsoft bemoan the lack of female engineers and data scientists in driving growth and innovation. Many pledge multi-millions to encourage girls to code, yet Verifeed found them to be absent from social where there impact on girls themselves is felt.