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CUT THROUGH “INFOBESITY”

It's not data, it's intelligence

January 8, 2015Leave a commentUncategorizedBy Melinda Wittstock

The art (and profit) is discovering the relevant “who” and “what” impacting your business, cause or campaign. At Verifeed we meet people where they are – conversing on social – and unearth relevant insights you need so you can know first and act fast.

What you don’t know – or just miss in all that ‘infobesity’ – has a cost and a consequence. Opportunities won, or lost. Profit, or not. Fame, or shame.

Verifeed starts by understanding what people are most passionate about – and matching those passions to the attributes of a brand, campaign, or cause. We filter out all the noise – the repetition, irrelevance – to provide a reliable, precision-targeted signal of what’s resonating with whom, and why. We look for patterns, context, correlations. We get the right information to the right people at the right time to power valuable outcomes.

It’s not data. It’s intelligence.

What’s your Social IQ? Read the Verifeed White Paper.

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About the author

Melinda Wittstock

Melinda has helped countless companies find their "believer" customers, accelerate conversions and build valuable brand buzz. She's a "recovering journalist", data science nerd, serial entrepreneur, and social media maven. Her personal mission to to help one million entrepreneurs, solopreneurs and small business owners achieve wild success!

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