It may seem counter-intuitive.
You’re marketing your product, service or brand on social media because you want people to buy what you’re selling.
But if you’re like most people, you run the risk of losing lucrative opportunities to multiply your value.
Because we’re all in a rush. We want those sales NOW!
Not that there’s anything wrong with that. You have an awesome vision, passion and valuable solution you want to share with the world. And no doubt there are many people out there who share your vision, and want what you’re selling.
But in the rush to reach them, many of us cut to the chase by “broadcasting” messages to the many … and in our scalable efficiency, we step on our own growth potential.
Over and over again most brands and businesses forget that social media is about making friends, developing relationships and adding value to the conversation. Try to sell and you’re seen as a spammer. Try to advertise and you are ignored. Try to speak with “one voice” and you risk having none.
It’s a vexing challenge.
Consumers expect a one-on-one conversation with you. They want to feel special. So how do you make them feel special, listened to, cared for, supported and loved – at scale?
The fact is, scale has become a “deferred gratification” game.
What do I mean?
Well, how long does it take to make a good friend?
Think about what it takes to make a friend. You start by establishing something you have in common with each other. You learn about each other over time. You help each other. Have fun together.
Now how long does that take?
Right. And if someone walked up to you and started the “hard sell” before you knew them, would you be receptive?
You would walk on by.
Social media is no different.
When you take the time to get to know people – what they really want, their hopes, dreams, desires, interests and challenges – and connect with them where and “why” they are – you will start to scale your value.
The interesting thing about social that we find with our clients at Verifeed is that when companies and causes connect authentically on a deeply personal level with one individual and sustain that one conversation over time, it has an “amplification effect” to hundreds, thousands and sometimes even millions more.
The multiplier effect comes when you start connect personally with the right people at the right time with the right message around your “Big Why”.
I know this because I’ve proven it. For as long as social has been around I’ve been studying what works and what doesn’t and implementing 10X conversions strategies for our clients. Success depends on your willingness to connect authentically with potential customers in a 7-Step “Relationship Build”.
If you would like to know how we do it, sign up for my free webinar – Seven Steps from Contact to Conversion!
It’s live and interactive so I can take your questions.
I’m excited to share because everyone should have access to the best strategies.
Hope to see you on the webinar – and spread the love! Tell your friends. Thanks!