Top Bar Menu
MailFacebookTwitterLinkedin
Login
VerifeedVerifeed
Verifeed
Strategic Social Intelligence
  • Home
  • Who We Are
    • Our Team
    • Mission | Vision | Values
  • What We Do
    • Verifeed: Consulting Retainers and Strategic Social Playbooks
    • Return on Authenticity™
  • Why It Matters
    • Case StudiesDiscover ways how Verifeed uncovered valuable information for its clients:
      • Find My ‘Believers’
      • Predictive Insights
      • Anyone for a #SwimBikeRun?
      • Knowing the Power of Influence
      • Who Needs a Hug?
      • A Market We Didn’t Know We Had!
      • Turning a Negative into a Positive
  • Blog
  • Contact
 
  • Home
  • Who We Are
    • Our Team
    • Mission | Vision | Values
  • What We Do
    • Verifeed: Consulting Retainers and Strategic Social Playbooks
    • Return on Authenticity™
  • Why It Matters
    • Case StudiesDiscover ways how Verifeed uncovered valuable information for its clients:
      • FIND MY ‘BELIEVERS’
      • PREDICTIVE INSIGHTS
      • Anyone for a #SwimBikeRun?
      • Knowing the Power of Influence
      • Who Needs a Hug?
      • A Market We Didn’t Know We Had!
      • Turning a Negative into a Positive
  • Blog
  • Contact Us

POWER OF INFLUENCE

Who are the 10 influencers who will win over your next million customers?

January 7, 2015Leave a commentUncategorizedBy Melinda Wittstock

How 10 women on Twitter influenced skincare purchases of more than 9 million in just four weeks – and why it pays to know who’s going to influence someone to buy (or not buy) your product.

We are 12 times more likely to trust someone “like us” than a brand, politician or business. And when 82% of us don’t buy anything without validation from non-interested ‘people like us’ on social networks – no one can afford to ignore the social intelligence that helps you become ‘besties’ with your influential customers.

Knowing who is influencing the conversation about your brand, product or service is as vital to win them as ‘word of mouth ambassadors’ who will amplify your message and drive conversions and sales.

Not knowing – and not engaging them as individuals – is bad for business.

Just ask Estee Lauder.

Last spring, Verifeed analyzed social conversations on Twitter about self-tanners, moisturizers and other skincare products. What we found was startling.

Estee Lauder had 121,100 followers at the time. Kona Tans had 3,450.

Guess who engaged the most people?

Some 50,260 women amplified Tweets from or about Kona self-tanners directly linked to digital shopping carts to influence almost 272,481 purchases, while women shared Tweets about Estee Lauder tanners just 648 times to reach 13,272. Extrapolate that over 12 months assuming same rate of activity and engagement strategy, and Kona “ambassadors” trump those sharing Estee Lauder messaging 20:1.

Could Estee Lauder learn some new tricks from newcomers using social intelligence?

Share this post
FacebookTwitterGoogle+PinterestLinkedIn
About the author

Melinda Wittstock

Melinda has helped countless companies find their "believer" customers, accelerate conversions and build valuable brand buzz. She's a "recovering journalist", data science nerd, serial entrepreneur, and social media maven. Her personal mission to to help one million entrepreneurs, solopreneurs and small business owners achieve wild success!

You may also like
Concierge Moments in a C2B World
May 24, 2017
A Time of Gratitude: Happy Thanksgiving
November 24, 2015
Welcome to Verifeed!
January 8, 2015
Twitter Should Verify All Users
January 8, 2015
Event: Startup Pitches & VC Discussion
January 8, 2015
Learning to Swim in the Global Conversation
January 8, 2015
Leave Comment

Cancel reply

Your email address will not be published. Required fields are marked *

clear formSubmit

ABOUT VERIFEED

who-we-are

SEEKING VALUABLE INTELLIGENCE IS IN OUR DNA

Verifeed was founded by serial entrepreneur Melinda Wittstock. Her ability to ask revealing questions led to an award-winning career in journalism with the Times of London, BBC, CNBC and ABC.

Find Out More

BLOG CATEGORIES
  • Best Practices(9)
  • Business Innovation(9)
  • Featured on Home Page(4)
  • Influencer Marketing(7)
  • Predictive Intelligence(7)
  • Return on Authenticity™(4)
FEATURED POSTS
  • Are you a Conversion Fanatic?
    May 10, 2017
  • What’s Your ROA™?
    March 3, 2017
  • Don’t Sell! (If You Want Sales from Social)
    November 14, 2015
  • Your Personal Brand – on Twitter
    October 21, 2015
  • Growing Customers with Twitter
    October 10, 2015
  • Getting girls to code
    February 25, 2015
RECENT POSTS
  • Attn: Entrepreneurs and Visionary Innovators
  • Being Authentic in a “Fake News” World
  • Concierge Moments in a C2B World
  • Are you a Conversion Fanatic?
  • What’s Your ROA™?
  • Beyond Vanity Metrics: What’s Your Return from Social Media?
BLOG ARCHIVES
  • August 2017 (1)
  • June 2017 (1)
  • May 2017 (2)
  • March 2017 (1)
  • June 2016 (2)
  • May 2016 (1)
  • April 2016 (1)
  • March 2016 (1)
  • February 2016 (2)
  • January 2016 (1)
  • December 2015 (2)
  • November 2015 (3)
  • October 2015 (2)
  • March 2015 (1)
  • February 2015 (1)
  • January 2015 (19)
TAG CLOUD
#blacklivesmatter #socialmedia authenticity banking banks big data brand CEO computer engineering computer science crisis management customer acquisition data science Facebook finance free webinar gratitude growthhacking influencer influencers influencer targeting instagram lead gen lead generation linkedin personal brand personal branding pinterest reputation management Return on Authenticity ROA small business small business owners snapchat social Social CEO social data social listening social marketing social media social media marketing social media optimization thanksgiving Twitter webinar
ABOUT VERIFEED
who-we-are
SEEKING VALUABLE INTELLIGENCE IS IN OUR DNA
As an award-winner journalist, Melinda saw the value of understanding and forecasting business trends based on conversations people were having on social media. She used this insight to create Verifeed so that businesses could develop powerful predictive strategies.

CONNECT with VERIFEED:

Find us on:

FacebookTwitterLinkedinMail
RECENT TWEETS
  • Did you know that podcasting is the fastest growing media of all time? Some 150 million Americans listen more th… https://t.co/HkAQPgqMscyesterday
  • Well, we left 2020 behind, and yet the very real fears and anxieties swirling around us followed us into 2021, with… https://t.co/AD8tG153sE3 days ago
  • Succeeding in business as an entrepreneur is all about being willing to try, fail, and learn … over and over again.… https://t.co/9Qpm0UjEWW4 days ago
USEFUL INFORMATION
  • Who We Are
  • What We Do
  • Why It Matters
  • Case Studies
  • Tell Me More
  • Exclusive Masterclass
  • Verifeed’s Blog
  • Contact Us
  • Privacy Policy
  • Terms of Use
Verifeed
Copyright © 2018 Verifeed, LLC - All Rights Reserved.

Digital BlueMoon