Do you find that you are unsure of how to handle your social media? How are you measuring your social media?
Since the dawn of the social media and the mobile platform, we have been reinventing the way we do business and interact with our customer base. We have been scrounging to find the best methods to get out our message, build out our brand, and sell our product in the virtual marketplace. Despite how social media and the mobile platform have continued to grow, we as companies are still in our infancy for figuring out how to access the true potential of the online market.
Robo 1.0 is what we at Verifeed describes as the process that first came about with the advent of social media and how companies decided to promote their products as well as interact with their customers in the virtual realm. Companies first choose to focus on the number of followers, likes, and reposts or retweets that they had, and this was a way to provide measurability to a subjective forum that was having impact on their business. Doing this, many companies felt that they may have been missing something that could be impacting their bottom line.
As they continue to focus on tweeting promotions and other “robotic” posts, they saw that they were not capturing the engagement they wanted, and they missed on leveraging their following to impact their bottom line. Robo 2.0 arose shortly after Robo 1.0 and focused traditional marketing campaigns in the social media space, while still relying on followers, likes, and reposts or retweets to measure the success of their campaign and overall engagement within social
How come some companies seem to have that magic formula?
Take Kona Tans as a prime example of finding that magic formula for how to interact with their customer base in the social media platform. By leveraging personal interactions with their customers, Kona Tans was able to reach nearly 300,000 potential customers with one tweet. They focused on engaging their followers by thanking them for each post and personalizing their posts.
Taking the focus away from the sale, they were able to build their community to be engaged with their product and mission. Verifeed is able to track the full history of your interaction on social media as well as find your true believers and influencer to help you reach the same type of success.
After identifying your believers and influencers, Verifeed will be able to help you measure the success and life of your interactions and show you what you may not know about your followers or even about how your product is being used. Using what we call the 3.0 version of social media marketing, Verifeed can give you smart actionable results (#smacktionable) in a subjective world of hashtags, tweets, and retweets that will allow you to engage with your customer base, find how your product is being used, and grow as well as personalizing your brand.
By personalizing your company, you are able gain high-impact word of mouth marketing from your engaged social customer base, which will drive growth. Verifeed provides a way for you to interact with your customers as well as affect your bottom line all while having metrics to show your progress!
What are you waiting for, get your Smacktionable goals today and drive the smart young people within your company to create a community with Verifeed’s 3.0 approach!