Social Intelligence in the age of Infobesity

There’s tremendous value in the billions of social conversations to help CMOs, brand managers, sales and customer service reps maintain and grow margins by better understanding and anticipating the needs and motivations of consumers. Facebook’s influence on buying decisions has doubled in the past year, reports Edison Research’s “The Social Habit”. Every day, there are 2.7 million ‘likes’ on Facebook and one million new Twitter accounts created.

People are talking and their influence is powerful…