Most banks are (uncharacteristically) leaving millions of dollars on the table – by failing to recognize the massive opportunity to leverage a valuable new “Big Data” trend: Getting to know and engage customers (and would-be customers) on social media. There are ways to meet compliance standards and win on social.
When news broke on February 4th that Lenovo was pre-installing its laptops and smartphones with readily hackable adware that opened customers up to dangerous security and privacy breaches, the social media backlash was as swift and condemning as Lenovo’s glacial pace at delivering a non-apology apology.
This Thanksgiving we are thankful for the opportunity we have to truly make a difference in the world – the knowledge, strategies, “secret sauce” we’ve developed and use to help companies and causes connect authentically with their true believers, serve them with integrity, and realize their biggest dreams of success.
It may seem counter-intuitive. You’re marketing your product, service or brand on social media because you want people to buy what you’re selling. But if you’re like most people, you run the risk of losing lucrative opportunities to multiply your value. Learn how to “sell” without selling on this Free Webinar.
Tech giants Google, Intel, Facebook, Twitter, Apple and Microsoft bemoan the lack of female engineers and data scientists in driving growth and innovation. Many pledge multi-millions to encourage girls to code, yet Verifeed found them to be absent from social where there impact on girls themselves is felt.