It bums me out when words and concepts I care deeply about become “buzz words”. Overused and tired, these words get adopted by folks who use them insincerely and they lose their meaning. Authenticity is in danger of being one of those words. Everyone seems to be aspiring to authenticity, or something resembling it, because…
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It all leads to the inevitable question: How many other news anchors who never earned their ‘credibility chops’ as investigative reporters or foreign correspondents will now be caught out by more inquisitive ‘non-professionals’ on social media? It’s curious that Williams was tone deaf to the possibility of being found out in an era of hypocrisy-hunting news-gatherers across social.
Most banks are (uncharacteristically) leaving millions of dollars on the table – by failing to recognize the massive opportunity to leverage a valuable new “Big Data” trend: Getting to know and engage customers (and would-be customers) on social media. There are ways to meet compliance standards and win on social.
When news broke on February 4th that Lenovo was pre-installing its laptops and smartphones with readily hackable adware that opened customers up to dangerous security and privacy breaches, the social media backlash was as swift and condemning as Lenovo’s glacial pace at delivering a non-apology apology.
It may seem counter-intuitive. You’re marketing your product, service or brand on social media because you want people to buy what you’re selling. But if you’re like most people, you run the risk of losing lucrative opportunities to multiply your value. Learn how to “sell” without selling on this Free Webinar.
Banking is a commoditized business in a world of abundant consumer choices. Banks will need to be active and relevant on social media to build brand equity and meet their long-term strategic goals.