It’s a C-2-B world. That is, consumers are in charge. Listen now to how to find customers for life – as what were once B2C or B2B business models are turned on their head by consumer desires for “concierge” treatment on social media.
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“…if a CEO had a Twitter account, they were perceived as ~75% more innovative than if they had no Twitter account. This is why being on social is important for companies and their leadership. Employees want to see the company’s personal face; customers want to interact with a human…”
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