It bums me out when words and concepts I care deeply about become “buzz words”. Overused and tired, these words get adopted by folks who use them insincerely and they lose their meaning. Authenticity is in danger of being one of those words. Everyone seems to be aspiring to authenticity, or something resembling it, because…
What makes you want to buy something? Of course, we all set out to buy things as and when we need them. But what about those moments of excited discovery, where we find ourselves purchasing something unexpectedly, with eager anticipation, something we didn’t necessarily need but suddenly desired? How did that feel? When a brand…
It’s time to reimagine your investment in social media.
What if there was a way to move past the vanity metrics standing between your company or cause … and true connection with fickle consumers?
Imagine for a moment a dynamic and interactive way to predict, generate and measure your impact, influence, and profits?
It all leads to the inevitable question: How many other news anchors who never earned their ‘credibility chops’ as investigative reporters or foreign correspondents will now be caught out by more inquisitive ‘non-professionals’ on social media? It’s curious that Williams was tone deaf to the possibility of being found out in an era of hypocrisy-hunting news-gatherers across social.
Do you find that you are unsure of how to handle your social media? How are you measuring your social media?
Most banks are (uncharacteristically) leaving millions of dollars on the table – by failing to recognize the massive opportunity to leverage a valuable new “Big Data” trend: Getting to know and engage customers (and would-be customers) on social media. There are ways to meet compliance standards and win on social.