Concierge Moments in a C2B World

What makes you want to buy something? Of course, we all set out to buy things as and when we need them. But what about those moments of excited discovery, where we find ourselves purchasing something unexpectedly, with eager anticipation, something we didn’t necessarily need but suddenly desired? How did that feel? When a brand…

Fame to Shame: Brian Williams

It all leads to the inevitable question: How many other news anchors who never earned their ‘credibility chops’ as investigative reporters or foreign correspondents will now be caught out by more inquisitive ‘non-professionals’ on social media? It’s curious that Williams was tone deaf to the possibility of being found out in an era of hypocrisy-hunting news-gatherers across social.