When news broke on February 4th that Lenovo was pre-installing its laptops and smartphones with readily hackable adware that opened customers up to dangerous security and privacy breaches, the social media backlash was as swift and condemning as Lenovo’s glacial pace at delivering a non-apology apology.
This Thanksgiving we are thankful for the opportunity we have to truly make a difference in the world – the knowledge, strategies, “secret sauce” we’ve developed and use to help companies and causes connect authentically with their true believers, serve them with integrity, and realize their biggest dreams of success.
It may seem counter-intuitive. You’re marketing your product, service or brand on social media because you want people to buy what you’re selling. But if you’re like most people, you run the risk of losing lucrative opportunities to multiply your value. Learn how to “sell” without selling on this Free Webinar.
“…if a CEO had a Twitter account, they were perceived as ~75% more innovative than if they had no Twitter account. This is why being on social is important for companies and their leadership. Employees want to see the company’s personal face; customers want to interact with a human…”
Banking is a commoditized business in a world of abundant consumer choices. Banks will need to be active and relevant on social media to build brand equity and meet their long-term strategic goals.
Tech giants Google, Intel, Facebook, Twitter, Apple and Microsoft bemoan the lack of female engineers and data scientists in driving growth and innovation. Many pledge multi-millions to encourage girls to code, yet Verifeed found them to be absent from social where there impact on girls themselves is felt.