Most banks are (uncharacteristically) leaving millions of dollars on the table – by failing to recognize the massive opportunity to leverage a valuable new “Big Data” trend: Getting to know and engage customers (and would-be customers) on social media. There are ways to meet compliance standards and win on social.
When news broke on February 4th that Lenovo was pre-installing its laptops and smartphones with readily hackable adware that opened customers up to dangerous security and privacy breaches, the social media backlash was as swift and condemning as Lenovo’s glacial pace at delivering a non-apology apology.
Want to find and grow your customers via Twitter? The good news is they are out there – millions of them, who want or need what you are selling. Many of them just don’t know you yet. Imagine if it was easy to connect, engage and delight. Interested? Read on.
It may seem counter-intuitive. You’re marketing your product, service or brand on social media because you want people to buy what you’re selling. But if you’re like most people, you run the risk of losing lucrative opportunities to multiply your value. Learn how to “sell” without selling on this Free Webinar.
“…if a CEO had a Twitter account, they were perceived as ~75% more innovative than if they had no Twitter account. This is why being on social is important for companies and their leadership. Employees want to see the company’s personal face; customers want to interact with a human…”
Banking is a commoditized business in a world of abundant consumer choices. Banks will need to be active and relevant on social media to build brand equity and meet their long-term strategic goals.