Another morning, another important announcement regarding the advance of useful technology: Twitter has outbid (or outsmarted?) Facebook to grab Trendrr, the fast-growing social TV and intelligent sifting company.
As the fight for the second screen heats up, services that allow media companies to quickly verify and promote viewers’ comments are becoming almost critical to business models. Trendrr is of course just one example.
Second screens and TV shows only represent a slice of placement for live social commentary; all brands, all news outlets, and all entertainment properties now need to monitor, verify, and promote an intelligent live stream of conversation to retain and grow their audiences.
In a world where reputations and markets can turn on a single tweet, product ideas are sourced from customers and customers expect new levels of personalized and instant customer service, all at a time when in which competition for interactive storytelling is fierce, every company needs a service like Trendrr – or Verifeed.
Verifeed gives any marketer, any editor, any compliance manager, any agency creative, any executive the ability to quickly sift through the social commentary about their products or services in real time and easily bring to the foreground the most important and relevant contextual content. In filtering conversations around shared interests and circumstance, Verifeed also identifies the key people you want to reach. Maybe they are experts, sources of fresh, compelling content, or the ‘word of mouth’ ambassadors that will grow viral adoption, traffic and sales.
Imagine for a moment what’s possible on a broadcaster’s ‘second screen’. These are real-time conversations about the live sporting event, or the popular drama or reality series. If it were a dinner party, the conversation starts out with everyone talking about the same thing. But soon the conversations split off into more narrow, specific themes. Some people have a lot to contribute of value, and others do not. At Verifeed the focus is matching the right people to the right conversation at the right time – and making sure the quality of the ‘who’ and the ‘what’ is the very best on offer.
Now, automate the discovery of that, and make it easy for everybody to find ‘facts and friends’ with little effort, and the second screen will take off – more loyalty, longer time spent, more viral adoption.
That’s why Verifeed does what it does, and we’re excited to share the our platform along with all the coming enhancements and new features. We’re glad to see the market validating the decisions made by our first customers to adopt our technology.