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Verifying Data Via Verifeed

February 27, 2016Leave a commentBusiness InnovationBy Melinda Wittstock

Data. It’s everywhere, impacting everyone. Think about the 300 billion gigabytes of data across social media, e-commerce, and search this very minute. It’s three times the number of grains of sand on the earth and it’s doubling in size every two years.

All that data is only as good as your ability to make good use of it. Think about those 400 million Tweets each day – and beyond that, billions of conversations across all social channels. What posts are valuable to you? Why? And how do you find them?

Makes your head hurt, right?

Let’s get you the aspirin.

Verifeed helps you and your business navigate the torrent of terabytes so you can unearth the ‘information gold’ you need right now.

Unlike the scores of social media monitoring and listening tools already out there – or the good services helping you get your message out – Verifeed has developed innovative technologies and processes that determine relevance, verify sources, weigh reputation and recognize and reject unreliable information, repetition, spam, obscenities, viruses and more – to help you get a clear signal in the social noise of what you can use.

Finding what’s relevant to you with ease and efficiency is vital for enterprises of all shapes and sizes. Think of the time and money saved if you had at your fingertips exactly what you were looking for. Without lifting a finger.

But there’s more to it than that. Out of all the posts, tweets, photos, links, videos and conversations relevant to your interests or business challenge, how do you determine what information is reliable and which sources are credible?

It all comes down to trust.

Information is only valuable if it it is ‘actionable’. Can you trust the source enough to act on the information? How do you know who or what you can trust?

Not easy, right? A big challenge made bigger by the exponential expansion of social data.

That’s why today we are introducing you to Verifeed. Its a real-time social data solution that aggregates, validates and filters millions of social posts per second to give you the relevant information you want from sources you can trust.

How cool would it be to have at your fingertips right now everyone Tweeting about an issue or event that you could turn into a business opportunity? Maybe they are providing important insights that will help you improve your product – or the way you market it. Maybe they are potential customers or word-of-mouth ambassadors? Maybe they are reporting on a breaking news development that may impact your supply chain or an investment decision. Perhaps you need relevant interactive content to engage and attract people to your blog, site or app – and you want to publish reliable, credible information.

Whether its driving traffic and engagement metrics like time spent on site, assuring reliable user-generated content feeds brands can advertise on, or providing a source of business intelligence and lead generation, Verifeed is helping companies and organizations engage smarter and deeper with their customers, helping to reduce costs and grow revenue.

We’re the new kid on the block – a lean start-up with a small team, a big vision and a bigger value. Our platform is more powerful every day as we work to meet our customers’ challenges. So come check it out. Start a trial for your site, business or brand. Partner with Verifeed and we’ll help you tackle a special new challenge. It’s easy, low risk – and we think you’ll be pleased with the value we’ll help you unlock.

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About the author

Melinda Wittstock

Melinda has helped countless companies find their "believer" customers, accelerate conversions and build valuable brand buzz. She's a "recovering journalist", data science nerd, serial entrepreneur, and social media maven. Her personal mission to to help one million entrepreneurs, solopreneurs and small business owners achieve wild success!

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