What do women share with each other on Twitter about hair care products? Verifeed spent the past month monitoring millions of women tweeting, re-tweeting, and influencing opinions (and no doubt purchases) of shampoos, conditioners, hairsprays and styling products, and anything and everything to get lustrous, manageable healthy hair.
Today we publish an extract of Verifeed’s Hair Trends & Influencers Snapshot, part of our monthly social intelligence reports in partnership with Cosmoprof for beauty brands, retailers, marketers and practitioners.
At Verifeed, we measure influence by how many people interacted with Tweeted content. This is a more profound measure of engagement than simply sending out a message that may or may not be read by followers. VFI (Influence) scores also, however, take into account the number of followers, rate of activity, expertise, and original contributions.
Top 10 CONSUMER Hair Care Influencers engaged 1,385,816 people with 10 Tweets shared 161 times in four weeks. Projected annually, these 10 will reach more than 16.6 million targeted people.
Top 10 BRAND Hair Care Influencers engaged 1,158,383 people with 95 Tweets shared an average of 4 times. Annualized, projected reach is 13.9 million.
Top 10 Social Amplifiers shared product recommendations with 204,435 people, in most cases Re-Tweeting ‘Influencer’ and Brand Tweets. Annualized, projected reach is 2.45 million.
May’s overall top consumer influencer is @Fact: With 933K followers, it reached 470,625 with 1 Tweet re-tweeted just once. In second place @iBigBang with fewer followers (161K) engaging 179,974 with one Tweet re-tweeted 71 times.
Top brand influencer is Ulta Beauty, with 218K followers reaching 246K via one RT. Notable: CHI Haircare, with only 4,044 followers, engaging 14,618 with a Tweet shared three times.
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