Top Bar Menu
MailFacebookTwitterLinkedin
Login
VerifeedVerifeed
Verifeed
Strategic Social Intelligence
  • Home
  • Who We Are
    • Our Team
    • Mission | Vision | Values
  • What We Do
    • Verifeed: Consulting Retainers and Strategic Social Playbooks
    • Return on Authenticity™
  • Why It Matters
    • Case StudiesDiscover ways how Verifeed uncovered valuable information for its clients:
      • Find My ‘Believers’
      • Predictive Insights
      • Anyone for a #SwimBikeRun?
      • Knowing the Power of Influence
      • Who Needs a Hug?
      • A Market We Didn’t Know We Had!
      • Turning a Negative into a Positive
  • Blog
  • Contact
 
  • Home
  • Who We Are
    • Our Team
    • Mission | Vision | Values
  • What We Do
    • Verifeed: Consulting Retainers and Strategic Social Playbooks
    • Return on Authenticity™
  • Why It Matters
    • Case StudiesDiscover ways how Verifeed uncovered valuable information for its clients:
      • FIND MY ‘BELIEVERS’
      • PREDICTIVE INSIGHTS
      • Anyone for a #SwimBikeRun?
      • Knowing the Power of Influence
      • Who Needs a Hug?
      • A Market We Didn’t Know We Had!
      • Turning a Negative into a Positive
  • Blog
  • Contact Us

Who’s influencing

What skincare brands women buy?

January 8, 2015Leave a commentInfluencer MarketingBy Melinda Wittstock

What do women share with each other on Twitter about skincare tips and beauty brands? Verifeed spent the past month monitoring millions of women tweeting, re-tweeting, and influencing opinions (and no doubt purchases) of moisturizers, cleansers, self-tanners, anti-aging and anything and everything to get a healthy, radiant glow.

Today we launch the first of our monthly social intelligence ‘snapshot’ reports for beauty brands, retailers and practitioners – in partnership with Cosmoprof, the world’s largest beauty trade show.

READ EXTRACT of Verifeed Snapshot: Skincare Trends & Influencers

See also news coverage of the Verifeed-Cosmoprof collaboration:
SkinInc.com, GCI Magazine, and Beauty Launchpad.

In the Snapshot, Verifeed identified the 100 top skincare ‘influencers’ – and mapped what we call their ‘amplification impact’ towards driving favorable ‘word of mouth’ outcomes for beauty brands.

What we found was surprising: Relative newcomer brands such as New Skin Radiance, Kona Tans and Dr. Dennis Gross proved they could outpace larger and well-established brands such as Estee Lauder, Olay and L’Oreal with influencer-driven positive ‘word of mouth’.

Our analysis makes clear that winning these folks over is vital for any company wanting to build brand awareness and customer loyalty, identify unmet consumer needs and preferences, amplify differentiated value and boost sales.

Some of the bigger brands pride themselves on having more followers, and that is not enough.

A more important indicator is how often consumers are moved to amplify your message by through re-Tweets and ongoing conversation. Newcomers are winning by taking the time to interact personally with their followers – whether a simple ‘thank you’ whenever their Tweet is re-tweeted or starred, sharing helpful advice without a direct ‘sell’, or recognizing their most loyal followers re-tweet their posts.

Snapshot Headlines

⎯ April’s top facial skincare ‘influencer’ is Best Pro Advice reaching 2,378,163 people with one skincare Tweet shared 22 times. Annualized at same rate of activity and influence, @BestProAdvice will reach 28,537,956 people.

⎯ Top skincare brand ‘influencer’ is New Skin Radiance. With 48K followers and 5 Tweets, it reached 1,706,896 consumers. Other brand standouts: Dennis Gross Skincare reaching 587K people with one Tweet re-Tweeted 69 times and Kona Tans, with only 3,340 followers, reaching 297K with one Tweet.

⎯ Of big-name brands, Estee Lauder and its Clinique brand scored highest in 5th and 7th place reaching 125,426 and 94,657 respectively. But newcomer brands with fewer followers reached many more.

⎯ April’s top five Twitter amplifiers (@LearnSomething @LeAuraLuciano @GingerConejero @MelissaStetten @LadyBoarder9669) boosted ReserveAge collagen supplement and Rimmel Matte BB Cream.

Verifeed produces monthly social intelligence ‘influencer and trends’ reports on the beauty, health and wellness sector. If you want to subscribe to the full reports, contact us at socialtrends@verifeed.com.

Share this post
FacebookTwitterGoogle+PinterestLinkedIn
About the author

Melinda Wittstock

Melinda has helped countless companies find their "believer" customers, accelerate conversions and build valuable brand buzz. She's a "recovering journalist", data science nerd, serial entrepreneur, and social media maven. Her personal mission to to help one million entrepreneurs, solopreneurs and small business owners achieve wild success!

You may also like
What’s Your ROA™?
March 3, 2017
Lenovo: Fame to Shame over Superfish
December 10, 2015
Your Personal Brand – on Twitter
October 21, 2015
Getting girls to code
February 25, 2015
The social data
January 8, 2015
Yellow Nail Polish
January 8, 2015
Leave Comment

Cancel reply

Your email address will not be published. Required fields are marked *

clear formSubmit

ABOUT VERIFEED

who-we-are

SEEKING VALUABLE INTELLIGENCE IS IN OUR DNA

Verifeed was founded by serial entrepreneur Melinda Wittstock. Her ability to ask revealing questions led to an award-winning career in journalism with the Times of London, BBC, CNBC and ABC.

Find Out More

BLOG CATEGORIES
  • Best Practices(9)
  • Business Innovation(9)
  • Featured on Home Page(4)
  • Influencer Marketing(7)
  • Predictive Intelligence(7)
  • Return on Authenticity™(4)
FEATURED POSTS
  • Are you a Conversion Fanatic?
    May 10, 2017
  • What’s Your ROA™?
    March 3, 2017
  • Don’t Sell! (If You Want Sales from Social)
    November 14, 2015
  • Your Personal Brand – on Twitter
    October 21, 2015
  • Growing Customers with Twitter
    October 10, 2015
  • Getting girls to code
    February 25, 2015
RECENT POSTS
  • Attn: Entrepreneurs and Visionary Innovators
  • Being Authentic in a “Fake News” World
  • Concierge Moments in a C2B World
  • Are you a Conversion Fanatic?
  • What’s Your ROA™?
  • Beyond Vanity Metrics: What’s Your Return from Social Media?
BLOG ARCHIVES
  • August 2017 (1)
  • June 2017 (1)
  • May 2017 (2)
  • March 2017 (1)
  • June 2016 (2)
  • May 2016 (1)
  • April 2016 (1)
  • March 2016 (1)
  • February 2016 (2)
  • January 2016 (1)
  • December 2015 (2)
  • November 2015 (3)
  • October 2015 (2)
  • March 2015 (1)
  • February 2015 (1)
  • January 2015 (19)
TAG CLOUD
#blacklivesmatter #socialmedia authenticity banking banks big data brand CEO computer engineering computer science crisis management customer acquisition data science Facebook finance free webinar gratitude growthhacking influencer influencers influencer targeting instagram lead gen lead generation linkedin personal brand personal branding pinterest reputation management Return on Authenticity ROA small business small business owners snapchat social Social CEO social data social listening social marketing social media social media marketing social media optimization thanksgiving Twitter webinar
ABOUT VERIFEED
who-we-are
SEEKING VALUABLE INTELLIGENCE IS IN OUR DNA
As an award-winner journalist, Melinda saw the value of understanding and forecasting business trends based on conversations people were having on social media. She used this insight to create Verifeed so that businesses could develop powerful predictive strategies.

CONNECT with VERIFEED:

Find us on:

FacebookTwitterLinkedinMail
RECENT TWEETS
  • The numbers always tell the story of a business and yet all too often women entrepreneurs shy away from knowing the… https://t.co/9nkofalorMyesterday
  • Entrepreneurship is an art, its very essence the art of creation and innovation. So when a financial whiz, banker,… https://t.co/mSiGcw41Yo5 days ago
  • How much time do you spend on social media, sharing your life’s highlight reel or promoting your business? And h… https://t.co/aSHmpaIj6b6 days ago
USEFUL INFORMATION
  • Who We Are
  • What We Do
  • Why It Matters
  • Case Studies
  • Tell Me More
  • Exclusive Masterclass
  • Verifeed’s Blog
  • Contact Us
  • Privacy Policy
  • Terms of Use
Verifeed
Copyright © 2018 Verifeed, LLC - All Rights Reserved.

Digital BlueMoon