Everyone knows social media provides an unprecedented window into the views, ideas, needs, lifestyles, buying habits and motivations of Americans and, indeed, the whole world. For marketers, researchers, designers, politicians, entrepreneurs and anyone else who cares what people think, it should be a boon. But there is a world of difference between data and intelligence.
There’s a lot of data out there. No, not just data; irrelevant, inaccurate, repetitious noise.
There’s also a goldmine of actionable intelligence in those millions of social conversations.
The art is getting the right information to the right people to assure the right outcomes at the right time.
We unearth relevant and valuable insights
our clients can rely upon to assure the positive and profitable outcomes they want.
The truth is out there, but it lies beneath the surface.
Revealing it requires penetrating questions that are formulated specifically for each individual purpose. When you can do that, the powerful potential of social media is fully realizable.
Check our case studies below to discover just a few ways Verifeed has uncovered valuable information for our clients.
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