We unearth relevant and valuable insights

Read our case studies below to see how we assured our clients discovered the positive and profitable outcomes they needed.

Case-Study-1
PREDICTIVE INSIGHTS

Millions of clues surface minute-by-minute on social networks about our circumstances, needs, desires and opinions. We are influenced, and we influence. Sentiment can change in a heartbeat, or with a slow, steady rhythm. New trends can break out fast, or patterns and correlations surface over time. Patterns emerge – and these prove prescient and predictive.

No politician or campaign can afford to ignore the predictive power of social intelligence. Again and again at Verifeed, we’ve found that Twitter proves both prescient and a consistent bellwether of opinion.

CQ-Roll Call is publisher of ‘inside news and intelligence’ from the U.S. Capitol and Agencies and provides an array of engagement, CRM and other products for associations, businesses and lobbyists needing to understand up-to-the-minute developments and trends from Washington likely to have an impact.

Case-Study-2
FIND MY 'BELIEVERS'

Every successful company or cause has its ‘believers’.

They are your happy customers, your evangelists; they are the people who refer you to their friends and amplify your message with viral ‘word of mouth’ on social networks.

Startups need to find and recruit their ‘believers’ quickly and cost-effectively. Verifeed works with innovative new companies to strategize and accelerate user adoption and conversions. It takes the guess-work out of ‘go-to-market’, validating market size and segments, and identifying the influential people out there who want what you’re providing and just don’t know you yet.

What if you could find your customers in half the time at half the cost?

TriDot-Logo
Anyone for a #SwimBikeRun?

Two champion Triathletes with a predictive training plan developed with over 10 years of data-driven insights wanted to find their ideal customers for their startup TriDot.

With their target “avatar” in mind, they to know who was a “beginner” Triathlete, preferably someone signing up for their first Ironman or Half-Ironman and who was an established competitor and coach. By understanding their social conversations – and who was influencing their opinions and preferences for training methods – Verifeed could shape for TriDot a targeted and personalized social messaging and marketing strategy to boost their conversions.

Power of Influence
Knowing the Power of Influence

Verifeed was asked by the global beauty trade show Cosmoprof to understand how influential individual female consumers are in influencing the beauty purchases of other women – across skincare, hair, nails and self-tanning products.

Challenge

Millions of women are sharing beauty secrets, tips and challenges every day across all social media channels, and countless new and existing brands and products are competing for their limited attention.

The challenge was to find “signal” in all that social noise, and understand what makes some pins, posts and Tweets spread virally – and why.

who-needs-a-hug
Who Needs a Hug?

How do you get hundreds of people to show up at a Washington D.C. Metro station to get or give a free hug on World Happiness Day? Verifeed was asked to find local people on Twitter whose conversations indicated they might be interested in hugging and being hugged for an hour during evening rush hour.

Challenge

It was just a week to go before the UN’s World Happiness Day. Our client, an entrepreneur who wanted to “road test” the early Verifeed, did not have a Twitter account or a website for his “free hugs” initiative. He had no list, no marketing funnel, no advertising budget – and no official organization. How could he possibly get the word out quickly and effectively enough?

market-did-not-know
A Market We Didn’t Know We Had!

A new “fintech” startup launching later in 2016 with an investment strategy and transparent fee structure that disrupts Wall Street “too big to fail” business-as-usual methodologies asked Verifeed to help it find its customers.

Challenge

Because the early focus of this investment platform is retirement savings advice, it understandably believed its target market are Baby Boomers. Makes sense, because Baby Boomers have been bad at saving for retirement. In fact, according to BlackRock, the average 55-65 year old only has $136,200 saved for retirement (that’s only $9,129 a year) when they need $1.1m if they want $45,500 a year in annual income.

negative-positive
Turning a Negative into a Positive

The American Red Cross asked Verifeed to find out why its blood donations were lower than expected.

Challenge

It is mission-critical for the Red Cross to ensure it has ample blood supplies, and it relies heavily on high school and college blood drives. The Red Cross was still relying on traditional telemarketing strategies.