Millions of clues surface minute-by-minute on social networks about our circumstances, needs, desires and opinions.
We are influenced, and we influence. Sentiment can change in a heartbeat, or with a slow, steady rhythm. New trends can break out fast, or patterns and correlations surface over time. Patterns emerge – and these prove prescient and predictive.
No politician or campaign can afford to ignore the predictive power of social intelligence. Again and again at Verifeed, we’ve found that Twitter proves both prescient and a consistent bellwether of opinion.